January ’20 Recap
TOPLINE NUMBERS
|
Jan ’16 |
Jan ’18 |
Jan ’20 |
| Contributions |
1,229,971 |
1,337,054 |
4,797,372 |
| Total Amount |
$34,124,336 |
$46,028,463 |
$133,151,148 |
| Average Contribution Size |
$27.74 |
$34.43 |
$27.76 |
| Unique Donors |
697,903 |
671,727 |
2,069,608 |
| Unique Campaigns, Committees,
and Organizations |
1,939 |
5,406 |
8,272 |
CYCLE-TO-CYCLE COMPARISON
|
2016 cycle through Jan ’16 |
2018 cycle through Jan ’18 |
2020 cycle through Jan ’20 |
| Contributions |
7,471,634 |
17,689,210 |
39,481,314 |
| Total Amount |
$240,816,920 |
$568,425,403 |
$1,190,179,474 |
| Average Contribution Size |
$32.23 |
$32.13 |
$30.15 |
| Unique Campaigns, Committees,
and Organizations |
3,812 |
8,572 |
14,179 |
ACTBLUE EXPRESS
|
Jan ’16 |
Jan ’18 |
Jan ’20 |
| New ActBlue Express Users |
171,589 |
80,831 |
212,563 |
PAYMENT METHODS
|
Jan ’16 |
Jan ’18 |
Jan ’20 |
| % of Contributions via Mobile |
37.4% |
42.6% |
59.2% |
| % of Contributions via PayPal™ |
11.9% |
11.8% |
19.1% |
| % of Contributions via Apple Pay® |
Not offered |
3.1% |
7.2% |
RECURRING CONTRIBUTIONS
|
Jan ’16 |
Jan ’18 |
Jan ’20 |
| Total Recurring Volume |
$7,309,085 |
$11,546,680 |
$20,538,792 |
| % of Total Volume |
21.0% |
25.0% |
15.0% |
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